Compiling the strategy plan using a hybrid of BSC – ISM

Since strategy planning describes organization strategy and helps people understand it, it has a significant role in strategic management by drawing cause-and-effect relations; this plan provides the management more power to correct administrating of strategies. In this paper, Interpretive Structural Modeling (ISM) approach is used to produce a strategic planning for tile and ceramic industry. In the method introduced in this paper, after identifying the key measure of function assessment in case study of tile and ceramic by using ISM stages, cause-and-effect relations among the measures have been identified and finally the diagraph which is the strategic plans in four dimensions (BSC) has been drawn.