Applying Conservation Psychology in Decreasing Electrical Energy Consumption and Preserving Environment by Students

In order to examine the hypothesis of this research, an accidental sample of 122 students have been appointed from among the community of female students who were studying at the last year of primary school in Isfahan . The sample was divided into four groups, cognitive group, behavioral group, cognitive- behavioral group and control group. The impacts of independent variables have been assessed by attitude questionnaire, periodical energy electrical bills and energy- environment software. The outcomes indicated that the attitude of cognitive – behavioral group (mixed) and cognitive group have a meaningful difference from control and behavioral groups, after performing the independent variable. In changing the attitude too, the activity of cognitive – behavioral group is better than cognitive group. Also, the behaviors of student in cognitive, behavioral and cognitive – behavioral groups are different from the behavior of students in control group. The energy bills of these three groups showed 4389kw/h saving and 2513303/787 gram reduction in green house gasses and 738230 Rails reduction in social costs.