Title of article :
Barriers to Successful Implementation of Database Marketing: A Cross-Industry Study
Author/Authors :
Caroline Desai، نويسنده , , George Wright، نويسنده , , Keith Fletcher، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1998
Pages :
12
From page :
265
To page :
276
Keywords :
Information Technology , competition , Database marketing strategy , Information Management , Database systems , Marketing , finance , strategic planning
Journal title :
International Journal of Information Management
Serial Year :
1998
Journal title :
International Journal of Information Management
Record number :
186320
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=186320
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