Title of article
Barriers to Successful Implementation of Database Marketing: A Cross-Industry Study
Author/Authors
Caroline Desai، نويسنده , , George Wright، نويسنده , , Keith Fletcher، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
12
From page
265
To page
276
Keywords
Information Technology , competition , Database marketing strategy , Information Management , Database systems , Marketing , finance , strategic planning
Journal title
International Journal of Information Management
Serial Year
1998
Journal title
International Journal of Information Management
Record number
186320
Link To Document