An Assessment of the Relationship Between Marketing, Information and Strategy Formulation in the UK Retail Banking Sector

Judith Broady-Preston، نويسنده , , Tim E. Hayward، نويسنده ,

روزنامه با شماره پیاپی سال 1998

9

277

285

Information Management , Commerce , Marketing , strategic planning , Value engineering , data acquisition , Retail banking sectors , Decision theory , Business excellence models

International Journal of Information Management

1998

International Journal of Information Management

186321