Title of article :
IT and the mass customization of services: the challenge of implementation
Author/Authors :
Linda Peters، نويسنده , , Hasannudin Saidin، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2000
Keywords :
Information technology , Information marketing , Mass customization , Services marketing
Journal title :
International Journal of Information Management
Journal title :
International Journal of Information Management
