Title of article
Simple database marketing tools in customer analysis and retention
Author/Authors
Yu-Hui Tao، نويسنده , , Chu-Chen Rosa Yeh، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
11
From page
291
To page
301
Keywords
Credit-card companies , Database marketing , Marketing tools , Customer analysis
Journal title
International Journal of Information Management
Serial Year
2003
Journal title
International Journal of Information Management
Record number
186503
Link To Document