مرکز منطقه ای اطلاع رساني علوم و فناوري - Mining customer knowledge for product line and brand extension in retailing

Title of article :

Mining customer knowledge for product line and brand extension in retailing

Author/Authors :

Shu-hsien Liao، نويسنده , , Chyuan-Meei Chen، نويسنده , , Chung-Hsin Wu، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2008

Pages :

From page :

1763

To page :

1776

Keywords :

Knowledge extraction , Retailing , Brand extension , Data mining , Association rules , cluster analysis , Product line extension

Journal title :

Expert Systems with Applications

Serial Year :

2008

Journal title :

Expert Systems with Applications

Record number :

186989

Link To Document :