Title of article :
Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer
Author/Authors :
Chu Chai Henry Chan، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2008
Keywords :
Customer segmentation , Campaign management , Customer lifetime value , Generic algorithm
Journal title :
Expert Systems with Applications
Journal title :
Expert Systems with Applications
