• Title of article

    Knowledge-based approach to improving micromarketing decisions in a data-challenged environment

  • Author/Authors

    John C. Yi، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2008
  • Pages
    7
  • From page
    1379
  • To page
    1385
  • Keywords
    Sales resource allocation , Promotional response function , Data limitation , Micromarketing , Knowledge-based approach
  • Journal title
    Expert Systems with Applications
  • Serial Year
    2008
  • Journal title
    Expert Systems with Applications
  • Record number

    187260

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=187260