مرکز منطقه ای اطلاع رساني علوم و فناوري - Knowledge-based approach to improving micromarketing decisions in a data-challenged environment

Title of article :

Knowledge-based approach to improving micromarketing decisions in a data-challenged environment

Author/Authors :

John C. Yi، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2008

Pages :

From page :

1379

To page :

1385

Keywords :

Sales resource allocation , Promotional response function , Data limitation , Micromarketing , Knowledge-based approach

Journal title :

Expert Systems with Applications

Serial Year :

2008

Journal title :

Expert Systems with Applications

Record number :

187260

Link To Document :