Title of article
Who is the Chinese consumer? Segmentation in the Peopleʹs Republic of China
Author/Authors
Bernd Schmitt، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1997
Pages
4
From page
191
To page
194
Journal title
European Management Journal
Serial Year
1997
Journal title
European Management Journal
Record number
187496
Link To Document