مرکز منطقه ای اطلاع رساني علوم و فناوري - National brands versus private labels: An empirical study of competition, advertising and collusion

Title of article :

National brands versus private labels: An empirical study of competition, advertising and collusion

Author/Authors :

Philip Parker، نويسنده , , Namwoon Kim، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1997

Pages :

From page :

220

To page :

235

Journal title :

European Management Journal

Serial Year :

1997

Journal title :

European Management Journal

Record number :

187502

Link To Document :