Title of article
Marketing strategy and market value:: An event-study analysis
Author/Authors
Charles Pahud de Mortanges، نويسنده , , Alireza Tourani Rad، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
7
From page
365
To page
371
Journal title
European Management Journal
Serial Year
1998
Journal title
European Management Journal
Record number
187578
Link To Document