• Title of article

    Product Leadership: Creating and Launching Superior New Products. By Robert Cooper. Cambridge, MA: Perseus Books. 1999. ISBN 0-7382-0010-7

  • Author/Authors

    Moira Fischbacher، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2001
  • Pages
    2
  • From page
    446
  • To page
    447
  • Journal title
    European Management Journal
  • Serial Year
    2001
  • Journal title
    European Management Journal
  • Record number

    187776