Title of article
Cross-functional issues in the implementation of relationship marketing through customer relationship management
Author/Authors
Lynette Ryals، نويسنده , , Simon Knox، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
9
From page
534
To page
542
Keywords
Organizational Transformation , Intrapreneuring , Corporate Entrepreneurship , Industryrule-breaking
Journal title
European Management Journal
Serial Year
2001
Journal title
European Management Journal
Record number
187784
Link To Document