Title of article
The Lifebelt – the Definitive Guide to Managing Customer Retention, John A Murphy, Wiley.
Author/Authors
Luiz Moutinho، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
1
From page
684
To page
684
Journal title
European Management Journal
Serial Year
2001
Journal title
European Management Journal
Record number
187803
Link To Document