مرکز منطقه ای اطلاع رساني علوم و فناوري - Prior Strategy Processes as a Key to Understanding Mega-mergers:: The Novartis Case

Title of article :

Prior Strategy Processes as a Key to Understanding Mega-mergers:: The Novartis Case

Author/Authors :

Sascha Schmidt، نويسنده , , Edwin Rühli، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

223

To page :

234

Keywords :

Customer lifetime value , Customer RelationshipManagement , Strategic marketing , Customer Equity , Value-based marketing

Journal title :

European Management Journal

Serial Year :

2002

Journal title :

European Management Journal

Record number :

187827

Link To Document :