Title of article
Measures of Marketing Success:: A Comparison Between Spain and the UK
Author/Authors
Joan Llonch، نويسنده , , Rossano Eusebio، نويسنده , , Tim Ambler، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
9
From page
414
To page
422
Keywords
Managementresearch , Design science , Mode 2 , Management knowledge
Journal title
European Management Journal
Serial Year
2002
Journal title
European Management Journal
Record number
187844
Link To Document