مرکز منطقه ای اطلاع رساني علوم و فناوري - Do Large European, US and Japanese Firms Use Their Web Sites To Communicate Their Mission?

Title of article :

Do Large European, US and Japanese Firms Use Their Web Sites To Communicate Their Mission?

Author/Authors :

Barbara Bartkus، نويسنده , , Myron Glassman، نويسنده , , R. Bruce McAfee، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

423

To page :

429

Keywords :

Customers , Marketing , Measurement , metrics , Competitors , Spain , UK , Financial , Performance

Journal title :

European Management Journal

Serial Year :

2002

Journal title :

European Management Journal

Record number :

187845

Link To Document :