Title of article
Do Large European, US and Japanese Firms Use Their Web Sites To Communicate Their Mission?
Author/Authors
Barbara Bartkus، نويسنده , , Myron Glassman، نويسنده , , R. Bruce McAfee، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
7
From page
423
To page
429
Keywords
Customers , Marketing , Measurement , metrics , Competitors , Spain , UK , Financial , Performance
Journal title
European Management Journal
Serial Year
2002
Journal title
European Management Journal
Record number
187845
Link To Document