مرکز منطقه ای اطلاع رساني علوم و فناوري - Five Styles of Customer Knowledge Management, and How Smart Companies Use Them To Create Value

Title of article :

Five Styles of Customer Knowledge Management, and How Smart Companies Use Them To Create Value

Author/Authors :

Michael Gibbert، نويسنده , , Marius Leibold، نويسنده , , Gilbert Probst، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

459

To page :

469

Keywords :

Electronic auctions , Sourcing strategy , Buyer–supplier relations , Business-to-business , Trade-offs

Journal title :

European Management Journal

Serial Year :

2002

Journal title :

European Management Journal

Record number :

187849

Link To Document :