مرکز منطقه ای اطلاع رساني علوم و فناوري - Can Distribution Channels Explain Differences in Marketing and Sales Performance Measurement Systems?

Title of article :

Can Distribution Channels Explain Differences in Marketing and Sales Performance Measurement Systems?

Author/Authors :

Hélène L?ning، نويسنده , , Madeleine Besson، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

597

To page :

609

Keywords :

Value creation , Knowledge Networks , Best Practice Transfer

Journal title :

European Management Journal

Serial Year :

2002

Journal title :

European Management Journal

Record number :

187860

Link To Document :