Title of article
Brand Equity and Shareholder Value
Author/Authors
Charles Pahud de Mortanges، نويسنده , , Allard van Riel، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
7
From page
521
To page
527
Keywords
Russia , China , Blat , Personal networking , Guanxi , Differences and Similarities betweenBlat and Guanxi , Command economy , Market economy
Journal title
European Management Journal
Serial Year
2003
Journal title
European Management Journal
Record number
187923
Link To Document