Brand Equity and Shareholder Value

Charles Pahud de Mortanges، نويسنده , , Allard van Riel، نويسنده ,

روزنامه با شماره پیاپی سال 2003

7

521

527

Russia , China , Blat , Personal networking , Guanxi , Differences and Similarities betweenBlat and Guanxi , Command economy , Market economy

European Management Journal

2003

European Management Journal

187923