Trade-offs in Online Purchase Decisions:: Two Empirical Studies in Europe

Gaby Odekerken-Schr?der، نويسنده , , Martin Wetzels، نويسنده ,

روزنامه با شماره پیاپی سال 2003

9

731

739

Industrial marketing , Capitalgoods industry , Performance-based pricing , Signalling effects of pricing , Price strategies , Uncertaintyperceptions of buyers

European Management Journal

2003

European Management Journal

187942