Title of article
Trade-offs in Online Purchase Decisions:: Two Empirical Studies in Europe
Author/Authors
Gaby Odekerken-Schr?der، نويسنده , , Martin Wetzels، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
9
From page
731
To page
739
Keywords
Industrial marketing , Capitalgoods industry , Performance-based pricing , Signalling effects of pricing , Price strategies , Uncertaintyperceptions of buyers
Journal title
European Management Journal
Serial Year
2003
Journal title
European Management Journal
Record number
187942
Link To Document