مرکز منطقه ای اطلاع رساني علوم و فناوري - Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time: Haig. M. (2003), Kogan Press.

Title of article :

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time: Haig. M. (2003), Kogan Press.

Author/Authors :

Cleopatra Veloutsou، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

123

To page :

123

Keywords :

Core intangibleresources , Sustainable competitive advantage , Strategic analysis technique

Journal title :

European Management Journal

Serial Year :

2004

Journal title :

European Management Journal

Record number :

187956

Link To Document :