Title of article

Marketing Metrics:: Status of Six Metrics in Five Countries

Issue Information

روزنامه با شماره پیاپی سال 2004

Pages

6

From page

257

To page

262

Keywords

US versus Chinesemanufacturing firms , Organizational context , industrial

Journal title

European Management Journal

Serial Year

2004

Journal title

European Management Journal

Record number

187970