مرکز منطقه ای اطلاع رساني علوم و فناوري - Strategic Customer Management:: Designing a Profitable Future for Your Sales Organization

Title of article :

Strategic Customer Management:: Designing a Profitable Future for Your Sales Organization

Author/Authors :

Nikala Lane، نويسنده , , Nigel Piercy، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

659

To page :

668

Keywords :

Management Development , European firms , Crossculturalmodels

Journal title :

European Management Journal

Serial Year :

2004

Journal title :

European Management Journal

Record number :

188010

Link To Document :