مرکز منطقه ای اطلاع رساني علوم و فناوري - Crafting Strategy Imaginatively:: Lessons Learnt from Siemens

Title of article :

Crafting Strategy Imaginatively:: Lessons Learnt from Siemens

Author/Authors :

Michael Gibbert، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

669

To page :

684

Keywords :

Interface , Key accountmanagement , sales , Integration , Strategic customer management , intelligence

Journal title :

European Management Journal

Serial Year :

2004

Journal title :

European Management Journal

Record number :

188011

Link To Document :