Title of article :
A Model to Determine Customer Lifetime Value in a Retail Banking Context
Author/Authors :
Michael Haenlein، نويسنده , , Andreas M. Kaplan، نويسنده , , Anemone J. Beeser، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Pages :
14
From page :
221
To page :
234
Keywords :
CART Analysis , Retail banking , Customer lifetime value , Markov chains , customer relationship management
Journal title :
European Management Journal
Serial Year :
2007
Journal title :
European Management Journal
Record number :
188135
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=188135
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