Title of article
A Model to Determine Customer Lifetime Value in a Retail Banking Context
Author/Authors
Michael Haenlein، نويسنده , , Andreas M. Kaplan، نويسنده , , Anemone J. Beeser، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
14
From page
221
To page
234
Keywords
CART Analysis , Retail banking , Customer lifetime value , Markov chains , customer relationship management
Journal title
European Management Journal
Serial Year
2007
Journal title
European Management Journal
Record number
188135
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