How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer

Chiara Gentile، نويسنده , , Nicola Spiller، نويسنده , , Giuliano Noci، نويسنده ,

روزنامه با شماره پیاپی سال 2007

16

395

410

Financial performance , Extent of controlPerformance , Mechanisms of control , Goalachievement performance , International joint venturesTurkey , Developing countries

European Management Journal

2007

European Management Journal

188148