Title of article
Approaches to mass customization: configurations and empirical validation
Author/Authors
Rebecca Duray، نويسنده , , Peter T. Ward، نويسنده , , Glenn W. Milligan، نويسنده , , William L. Berry، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
21
From page
605
To page
625
Keywords
Marketingroperations interface , Mass Customization , process design , technology
Journal title
Journal of Operations Management
Serial Year
2000
Journal title
Journal of Operations Management
Record number
190312
Link To Document