Title of article :
Service design and operations strategy formulation in multicultural markets
Author/Authors :
Madeleine E. Pullman، نويسنده , , Rohit Verma، نويسنده , , John C. Goodale، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2001
Keywords :
Service design , Multicultural issues , Operations/marketing interrelated issues , Discrete choice analysis , Empirical analysis
Journal title :
Journal of Operations Management
Journal title :
Journal of Operations Management
