• Title of article

    Spanning the continuum between marketing and operations

  • Author/Authors

    Manoj K. Malhotra، نويسنده , , Subhash Sharma، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2002
  • Pages
    11
  • From page
    209
  • To page
    219
  • Keywords
    methodology , Interdisciplinary , Marketing/operations interface
  • Journal title
    Journal of Operations Management
  • Serial Year
    2002
  • Journal title
    Journal of Operations Management
  • Record number

    190430

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=190430