مرکز منطقه ای اطلاع رساني علوم و فناوري - Spanning the continuum between marketing and operations

Title of article :

Spanning the continuum between marketing and operations

Author/Authors :

Manoj K. Malhotra، نويسنده , , Subhash Sharma، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

209

To page :

219

Keywords :

methodology , Interdisciplinary , Marketing/operations interface

Journal title :

Journal of Operations Management

Serial Year :

2002

Journal title :

Journal of Operations Management

Record number :

190430

Link To Document :