Title of article :
Why should marketing and manufacturing work together?: Some exploratory empirical results
Author/Authors :
Warren H. Hausman، نويسنده , , David B. Montgomery، نويسنده , , Aleda V. Roth، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Keywords :
Manufacturing strategy implementation , Performance effects of inter-functional interfaces , Empirical methods , Marketing/operations interface
Journal title :
Journal of Operations Management
Journal title :
Journal of Operations Management
