مرکز منطقه ای اطلاع رساني علوم و فناوري - Value creation through enriched marketing–operations interfaces: an empirical study in the printed circuit board industry

Title of article :

Value creation through enriched marketing–operations interfaces: an empirical study in the printed circuit board industry

Author/Authors :

Rajeev Sawhney، نويسنده , , Chris Piper، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

259

To page :

272

Keywords :

Value , capacity , customer , Marketing , communication , Interfaces

Journal title :

Journal of Operations Management

Serial Year :

2002

Journal title :

Journal of Operations Management

Record number :

190436

Link To Document :