Title of article :
Effects of marketing-manufacturing integration on new product development time and competitive advantage
Author/Authors :
Morgan Swink، نويسنده , , X. Michael Song، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Pages :
15
From page :
203
To page :
217
Keywords :
new product development , Empirical study , Path analysis , Marketing-manufacturing integration
Journal title :
Journal of Operations Management
Serial Year :
2007
Journal title :
Journal of Operations Management
Record number :
190819
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=190819
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