Title of article :
New service development competence in retail banking: Construct development and measurement validation
Author/Authors :
Larry J. Menor، نويسنده , , Aleda V. Roth، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Scale development , New service development , Empirical measurement methodology
Journal title :
Journal of Operations Management
Journal title :
Journal of Operations Management