Title of article
Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry
Author/Authors
Jae-Hyeon Ahn، نويسنده , , Sang-Pil Han، نويسنده , , Yung-Seop Lee، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2006
Pages
17
From page
552
To page
568
Keywords
Mobile telephone service , Partial defection , Mediation effect , Customer retention , Customer churn , Business strategy
Journal title
Telecommunications Policy
Serial Year
2006
Journal title
Telecommunications Policy
Record number
192687
Link To Document