Title of article
Strategic choices of quality, differentiation and pricing in financial services
Author/Authors
Sandeep Mahajan، نويسنده , , Richard J. Sweeney، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
27
From page
1447
To page
1473
Keywords
Quality and differentiation , Niche strategies , Financial services firms , Segmented markets , Strategic decisions
Journal title
Journal of Banking and Finance
Serial Year
2001
Journal title
Journal of Banking and Finance
Record number
193293
Link To Document