Alliance strategy as a competitive strategy for successively creative new product development: the proof of the co-evolution of creativity and efficiency in the Japanese pharmaceutical industry

Makoto Takayama، نويسنده , , Chihiro Watanabe، نويسنده , , Charla Griffy-Brown، نويسنده ,

روزنامه با شماره پیاپی سال 2002

8

607

614

alliance , Pharmaceutical competitive strategy , Core field , Co-evolution of creativity and efficiency

Technovation

2002

Technovation

194673