Title of article :
Launching and re-launching high technology products
Author/Authors :
C. Easingwood، نويسنده , , Susan S. Harrington، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2002
Keywords :
Re-launch , Launch , Marketing of technology
Journal title :
Technovation
Journal title :
Technovation