Title of article
Launching and re-launching high technology products
Author/Authors
C. Easingwood، نويسنده , , Susan S. Harrington، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2002
Pages
10
From page
657
To page
666
Keywords
Re-launch , Launch , Marketing of technology
Journal title
Technovation
Serial Year
2002
Journal title
Technovation
Record number
194677
Link To Document