• Title of article

    The factors of making the first successful customer reference to leverage the business of start-up software company — multiple case study in Thai software industry

  • Author/Authors

    Jari Ruokolainen، نويسنده , , Barbara Igel، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2004
  • Pages
    9
  • From page
    673
  • To page
    681
  • Keywords
    First reference customer , High technology market , Start-up software company
  • Journal title
    Technovation
  • Serial Year
    2004
  • Journal title
    Technovation
  • Record number

    194851