Title of article
Characteristics of innovating users in a consumer goods field: An empirical study of sport-related product consumers
Author/Authors
C. LUthje، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2004
Pages
13
From page
683
To page
695
Keywords
Marketing research , User innovation , Consumer behaviour , User characteristics
Journal title
Technovation
Serial Year
2004
Journal title
Technovation
Record number
194852
Link To Document