Title of article
Prevention and management of product recalls in the processed food industry: a case study based on an exporterʹs perspective
Author/Authors
Sameer Kumar، نويسنده , , Erin M. Budin، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
12
From page
739
To page
750
Keywords
Consumer attitudes , Brand image , Recall insurance , International marketing , Product recalls , food safety , contamination , Export marketing , Recall management
Journal title
Technovation
Serial Year
2006
Journal title
Technovation
Record number
195081
Link To Document