Prevention and management of product recalls in the processed food industry: a case study based on an exporterʹs perspective

Sameer Kumar، نويسنده , , Erin M. Budin، نويسنده ,

روزنامه با شماره پیاپی سال 2006

12

739

750

Consumer attitudes , Brand image , Recall insurance , International marketing , Product recalls , food safety , contamination , Export marketing , Recall management

Technovation

2006

Technovation

195081