Title of article
Driving new product success in the electrical equipment manufacturing industry
Author/Authors
Murray R. Millson، نويسنده , , David Wilemon، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
19
From page
1268
To page
1286
Keywords
innovation , Electrical equipment , Marketing , new product development
Journal title
Technovation
Serial Year
2006
Journal title
Technovation
Record number
195130
Link To Document