Title of article :
Virtual product experience and customer participation—A chance for customer-centred, really new products
Author/Authors :
Johann Füller، نويسنده , , Kurt Matzler، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Latent needs , Kano model , Virtual customer integration , Virtual products , new product development
Journal title :
Technovation
Journal title :
Technovation
