• Title of article

    Shopping motivations on Internet: A study based on utilitarian and hedonic value

  • Author/Authors

    Pui-Lai To، نويسنده , , Chechen Liao، نويسنده , , Tzu-Hua Lin، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2007
  • Pages
    14
  • From page
    774
  • To page
    787
  • Keywords
    Shopping motivation , Purchase intention , Internet shopping , Utilitarian motivation , Hedonic motivation , Search intention
  • Journal title
    Technovation
  • Serial Year
    2007
  • Journal title
    Technovation
  • Record number

    195217

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=195217