Author/Authors :
Leslie de Chernatony، نويسنده , , Leslie and Veloutsou، نويسنده , , Cleopatra and Christodoulides، نويسنده , , George and Cottam، نويسنده , , Susan، نويسنده ,
Abstract :
This special issue of the Journal of Business Research contains 13 articles presented at the Spring 2007 Thought Leaders International Conference on Brand Management. Following a blind reviewing process 69 papers were presented at the conference then authors were invited to revise their papers for inclusion consideration for this special issue. A further round of blind reviewing resulted in the selection of those 13 articles. This introduction presents a review of the research into brand management.
