Title of article :
A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres
Author/Authors :
Mowen، نويسنده , , John C. and Fang، نويسنده , , Xiang and Scott، نويسنده , , Kristin، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2009
Pages :
7
From page :
1262
To page :
1268
Abstract :
In two studies, we employed a hierarchical model of personality to examine the trait antecedents of gambling. The results revealed that a set of more abstract traits were predictive of a general gambling propensity, including materialism, body resource needs (negative), competitiveness, impulsiveness, sports fanmanship, superstition, and financial conservatism (negative). In Study 2, we controlled for the general gambling propensity and investigated the trait predictors of four gambling-related genres: online, lottery, sports gambling, and marketing sweepstakes/contests. We found that general gambling propensity predicted each genre. In addition, divergent patterns of more basic traits were predictive of the different gambling forms.
Keywords :
3M , gambling , Personality traits , Marketing sweepstakes and contests
Journal title :
Journal of Business Research
Serial Year :
2009
Journal title :
Journal of Business Research
Record number :
1954368
Link To Document :
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