Retrospection on the impact of Wallendorf and Brucksʹ “Introspection in consumer research: Implementation and implications”

This paper offers a retrospection of the impact of Wallendorf & Brucksʹ (W&Bsʹ) (1993) contribution. The present article considers W&Bsʹ contributions to theory and research and uses citation analyses to consider W&Bsʹ impact in the literature. The number of citation references indicates that the article has substantial impact on introspection scholarship. An analysis of the contents of references confirms W&Bsʹ unique importance to introspection theory and research. W&Bsʹ influence on introspection studies is diverse and substantive, spanning a wide range of topics that W&B explicate. These contributions move W&B from noteworthy scholarship to seminal status in its contributions to introspection research.