Title of article :
Commentary to “From new-product development to commercialization through networks”
Author/Authors :
Prenkert، نويسنده , , Frans، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2012
Pages :
3
From page :
207
To page :
209
Abstract :
This commentary essay explores some broader implications of the article by Aarikka-Stenroos and Sandberg (in this issue) concerning two issues: the principal character of innovation processes and the delineation of networks. The article provides an interesting discussion on how firms can overcome the obstacles of successful commercialization of innovations by the utilization of various types of networks involving developers, producers and users alike. This commentary recognizes two problems in this setting: An overly linear view on innovation processes and NPD, and an overly simplistic view on the delineation of networks.
Keywords :
Commercialization , Innovation process , LINEAR , Networks
Journal title :
Journal of Business Research
Serial Year :
2012
Journal title :
Journal of Business Research
Record number :
1954933
Link To Document :
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