Analyzing international touristsʹ functional information needs: A comparative analysis of inquiries in an on-line travel forum

On-line travel forums inform touristsʹ trip decisions; however, little is known about their information needs. Using international touristsʹ inquiries from an on-line travel forum, this study examines touristsʹ functional information needs, their relationship with prospective destinations, and the timing of posting. This study examines samples of Lonely Planet inquiries made about Japan (n = 123) and South Korea (n = 97). Using content analysis, three judges rate postings by the messagesʹ functional information needs. Statistical tests of aggregate ratings find international tourists tend to use on-line travel forums to gain product knowledge rather than to reduce risks or to make travel plans more efficient. Touristsʹ functional information needs also vary significantly by travel destination. The association between the postingsʹ timing and functional information needs appears to be marginal.